夜帮网 夜场KTV招聘 伊万卡称将关闭个人时尚品牌,其家族生意备受诟

伊万卡称将关闭个人时尚品牌,其家族生意备受诟

今年36岁的伊万卡在一份声明中称:“在华盛顿待了17个月之后,我不知道我什么时候以及是否会再回到(时尚)行业,但我明确知道,在可预见的未来,我关注的重点将是我在华盛顿的工作。”

特朗普自2016年11月大选获胜后,其家族生意一直因利益冲突饱受争议,因为无论是旗下房地产还是消费品业务,都很依赖“特朗普(Trump)”这个品牌效应。

2017年,面临外界关于特朗普家族可能存在利益冲突的批评,伊万卡·特朗普放弃了对其服装公司的日常管理,并将其资产置于由家庭成员管理的信托中。

伊万卡的同名时尚品牌Ivanka Trump创立已有11载,主要销售中档价位的女装、鞋子和配饰等商品。她的公司称,现有的合同内容将可以继续运行,但许可合同将不再续签。品牌关闭后,这家公司的18名员工将被裁员。

特朗普批评者则认为,伊万卡这次关闭自己的时尚业务,标志着始于2016年的抵制运动的胜利。

自特朗普当选美国总统以来,包括Nordstrom、Hudson”s Bay和Sears在内的零售商已经大量减少或完全停止销售与特朗普有关的品牌产品,但他们均称这一决定是由于品牌销售不理想,而非政治原因。

伊万卡·特朗普的品牌在一份声明中称,梅西百货旗下的Bloomingdale”s、Dillard”s和亚马逊网站上仍在销售其商品。

据《华尔街日报》报道,在截至今年6月的12个月内,伊万卡·特朗普品牌的在线销售与去年同期相比下滑近55%。

特朗普家族生意受到诟病的另一点是,特朗普上台后一直倡导要振兴美国制造业,但特朗普自己的品牌和伊万卡·特朗普的产品生产线都在美国之外。

美国最有组织的抵制行为应该要数“抓紧你的钱包”(Grab Your Wallet)行动。这项行动的名称影射了特朗普在竞选期间被爆出的性侵多名女性丑闻,行动主要是呼吁消费者们抵制售卖伊万卡·特朗普或美国总统唐纳德·特朗普品牌商品的商场。

自从特朗普当选美国总统后,伊万卡的生意也因模糊产品推广和政治之间的界限而招致外界批评。2016年11月,她的公司给记者们发去了一封“时尚预警”的公关稿,推广自己在CBS王牌新闻节目《60分钟》上戴的一款金手链。

去年2月2日,时尚网站The Racked就报道称,伊万卡的产品已经开始在Nordstrom的网站上被撤下。“抓紧你的钱包”行动也宣布了胜利。

此前,美国《财富》杂志报道称,Nordstrom的联席总裁Pete Nordstrom在2016年11月致员工的一封邮件中就提到了与伊万卡的合作问题。他称,Nordstrom百货公司收到了来自不同立场顾客的信,无论他们继续销售还是撤下与特朗普有关的产品,都会有人威胁抵制。

“这是一个极其两极分化的问题。无论我们怎么做,我们最终都会让部分消费者失望。我们出售的所有品牌都是基于业绩的评估,如果消费者不买,我们就不卖。”Pete Nordstrom说。

本文来自网络,不代表夜帮网立场,转载请注明出处。

作者: 夜淘网

上一篇
下一篇

发表回复

您的邮箱地址不会被公开。 必填项已用 * 标注

17条评论

  1. I’m noot that much oof a intefnet readrr tto bee
    honesst but your bogs really nice, keep iit up!
    I’ll go ahead and bookmark your siute tto ccome bqck down thhe road.
    Cheers

  2. Magnificent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site? The account helped me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear idea

  3. I was wondering if you ever thought of changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

  4. The next time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my choice to read, however I truly thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you would repair for those who werent too busy looking for attention.

  5. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such great info being shared freely out there.

  6. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  7. I have been exploring for a little bit for any high-quality articles or weblog posts in this sort of area . Exploring in Yahoo I eventually stumbled upon this web site. Reading this information So i’m satisfied to show that I’ve an incredibly just right uncanny feeling I found out exactly what I needed. I most no doubt will make sure to do not disregard this website and give it a look regularly.

  8. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?

  9. It’s actually a great and helpful piece of info. I am glad that you just shared this useful information with us. Please keep us up to date like this. Thank you for sharing.

联系我们

联系我们

0898-88881688

在线咨询: QQ交谈

邮箱: [email protected]

工作时间:周一至周五,9:00-17:30,节假日休息

关注微信
微信扫一扫关注我们

微信扫一扫关注我们

关注微博
返回顶部