夜帮网 会所KTV排名 从微信7.0看张小龙思想的嬗变

从微信7.0看张小龙思想的嬗变

作者: 夜淘网 来源: 新浪 发布: 2018年12月25日 2,622阅读 337评论

微信7.0版上周发布，我颅内高潮了许多天后，终于进入贤者模式，可以收起小桌板，调直桌椅靠背，冷静点评了。

如你们所见，7.0版是改革开放四十年以来，微信最重大的一次革新。坊间有很多大佬以不同的体位进行解读，但却都忽视了「改革为什么来」这一重大母题。

这话来源自王阳明，在微信7.0发布后，被张小龙引用到朋友圈。它可以看成是7.0版的思想源点与行动纲领。

王阳明的那句话，最浅白的理解是，你不去更新微信，那「看一看」、「时刻视频」和你就没有关系，你的世界还是你的世界。

但我们可以更深度的解读为：你的价值观没有对花做出评判时，花与你而言便没有了意义。

再结合张小龙在腾讯年度大会上说的：「善良比聪明更重要。」

在理论层面，张小龙远学王阳明，近学贝索斯，并使二者成为自己建设7.0版浩瀚工程中的脚手架。

对王贝二人的理论甘之如饴，强调个人价值观，强调个人审美，就成了张小龙思想的凝固剂，如此，我们再看7.0版的更新便可以豁然开朗了。

我想微信7.0版诞生的背后必然有那么一场激烈的思想交锋。在腾讯内部，应该有很多人提出「不依赖算法的红旗到底能扛多久」的问题，在世人鼓吹 AI ，「今日头条」来势凶猛，「趣头条」攻城略地，「抖音」逐日蚕食，「微信」该向何处去？

微信守阙，看起来是挑战现行的「互联网自然法则」。因为大行其道的「算法推荐」实际上属于荀子一脉——制天命而用之（掌握并利用变化规律，造福人类），而张小龙的道统来源更近乎「人定胜天」，他相信人的力量。

于是，「点赞」变「好看」，强加了个体对内容的价值观判断。

以前给一篇文章「点赞」，或是发自肺腑的，或是机器操控的，或是礼节性的，随意性强，个人的价值体现弱。

如今读者给一篇文章点「好看」，这是一个「价值观」的「按钮」，它随后会被推送到「看一看」那里接受自身关系链上人群的检验。

被充分「赋能」的读者，要么是「责任变大，自由变少」，变得审慎，有了内容传递者的「耻感」，会想一想，给一篇毫无技术含量的营销文点「好看」，朋友们会怎么看我？

要么是「权力在手，天下我有」，变成「利益输送者」。自家的文章要点一下让更多人看到；朋友的文章要点一下，人家也点我了，礼尚往来；刷屏的文章要点一下，存在感很重要。

因为缺少朋友圈那样的「屏蔽」机制，诸位好友「裸奔的价值观」在「看一看」这里开始泛滥。开始看到很多不合你口味的内容，形成「信息噪音」。当然，如果像朋友圈一样，你可以筛选，都是你愿意看到的内容，那又会形成「信息茧房」。

未来微信会不会出「看一看屏蔽」功能，我想可能性不太大。按照张小龙的思想，你应该为你自己的价值观负责，你的价值观应该驱使你做出选择。就像微信不会出「群置底」功能，不会出「查找互删好友」功能一样，你自己进的群，你自己选择的好友，你自己决定去留。你自己关注的好友，构建了你光怪陆离的「看一看」。

你的不敢、不想、不得已，不就是你自己价值观的映射吗？那就是你看到的「花的颜色」啊。

我在的一个群里有张小龙，他从来不说话，那个群信息密度又很大，无用且无聊，我想他一定很烦吧。饶是如此，他没有退群，他应该也有考量，有些面子，他得给。

最后的篇幅再说一说「时刻视频」。「时刻视频」如果有「日系人像」、「甜美可人」等滤镜的话，应该活跃度会提升多倍吧。毕竟生活不止远方的苟且，还有眼前的滤镜，毕竟这是一个拍只黑白猫，都想加个滤镜才能出街的时代。

但是，死心吧。张小龙说了：「生活本身其实是不美好的，大部分产品只不过是在做各种滤镜去欺骗用户。」

哎，有时候我只是想骗骗自己啊。

在漫长的生活中，价值观是很难隐藏的，于是它会暴露在「看一看」里，它是没有滤镜「裸奔价值观」；「时刻视频」也拒绝滤镜，没有瘦脸、祛痘、美肤。

好吧，微信7.0，开启零滤镜时代，各人颜色一时明白起来。

那么，列位，今天的文章就给三表一个「好看」吧。

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